GTM IMPACT ADVISORS
Turning complex B2B products into revenue.
I help growth-stage companies and enterprise teams, from established platforms to AI-native products, get clear on their buyer, differentiation, and how to bring their product to market so it actually sells.
Ex-Cisco · Genesys · AuditBoard · 20+ years in tech GTM · 3 exits
HOW I HELP
Where most teams start.
01 Know exactly who to sell to
Pipeline stalled after the last raise? Sharpen your target customer, value proposition and differentiation so every GTM dollar goes further.
What you get: Customer and competitor research, a clear target customer profile, and a value proposition your whole team agrees on.
02 Tell a story that sells
Great product, but nobody gets it? Turn complex technology into a clear, compelling message for customers, investors and partners.
What you get: A positioning and messaging framework, a pitch narrative, and website and sales copy built from it.
03 Align teams to launch with impact
A launch is coming and no one owns it? Plan and run product launches and new market entries so Product, Sales, Marketing and Partners move together.
What you get: A launch plan, team readiness, and hands-on execution through launch day and after.
04 Give sales what it needs to win
Every rep telling a different story? Equip your team with one story and the tools to build pipeline.
What you get: Pitch decks, competitive comparisons, ROI stories and step-by-step sales playbooks.
05 Move faster with AI
Know AI could help, but it isn’t in the workflow yet? Use AI to speed up research, content and execution without losing the human judgment.
What you get: AI-assisted workflows for market research, content creation and sales enablement your team can keep using.
Two ways to work together
ONGOING
Fractional
Senior product marketing and GTM leadership, embedded with your team for a set number of days each month.
Best when you need a leader, not a deliverable.
Every engagement starts with a 30-minute call. I’ll take a quick look at what’s working, then we agree on scope before any work begins.
FOCUSED
Project-based
A defined scope with clear deliverables, like a positioning reset, a launch or a sales playbook.
Best when you know the problem and want it solved.
EXPERIENCE
Twenty years of launches, from startup to enterprise.
I've led product marketing and GTM inside companies at every stage, and been through three acquisitions, from due diligence to integration to repositioning. That's the range I bring to your team.
Cisco · Genesys · AuditBoard · MicroStrategy · Varicent · ScienceLogic
THREE EXITS
Angel.com → Genesys
BroadSoft → Cisco
AuditBoard → Hg
MARKETS
Audit · GRC · Compliance · RevOps · IT Ops · Customer Experience
EDUCATION
MBA, Duke University, Fuqua School of Business
B.S. Computer Science, University of Maryland, College Park
Questions clients ask
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I work as part of your team for a set number of days each month, owning the work a senior product marketing leader would: who you sell to, how you talk about the product, how you launch it and how sales sells it. You get senior experience without a full-time hire.
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No. My background spans Audit, GRC, Compliance, RevOps, IT Ops and Customer Experience, but the GTM fundamentals carry across B2B and AI products.
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Yes. Most engagements do. I can lead the work, coach the team, or fill a specific gap, depending on what you need.
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Two ways. I use it to move faster myself, from market research to content. And I’m happy to set up AI-based GTM frameworks and workflows for your team, mapped to your own tech stack and CRM, so the work keeps running after I step back. AI speeds things up; the judgment still comes from experience: who your ideal customer is, how to target them, and what to say when you reach them.
